Introduction of Beijing Poly Theatre Management Corporation Limited
Beijing Poly Theatre Management Co., Ltd. (hereinafter referred to as "Poly Theatre Company") was established in October 2003 and is subordinated to the Poly Group Co., Ltd. It is the largest theatre management and performance operation group enterprise in China. Now the company is moving towards the goal of "four-in-one international theatre performing group integrating channel, content, marketing and art education", and provides a stronger spiritual pillar for realizing the Chinese Dream of national rejuvenation.
The country's largest theatre chain
Poly Theatre Company manages 67 first-class theatres in 59 cities of 20 provinces across the country, with over 120 auditoriums, and over 130,000 seats. It has become the largest theatre chain in China and even in the world.
The country's largest performance operation platform
As the company continues to expand its theatre chain and distribution network, the performance on Poly stage has achieved a significant improvement in quantity and quality. In the past 16 years, Poly Theatres has put on over 60 thousand plays and received over 60 million audiences in total. In 2019 alone, the number of performances reached 9,500, and the audience exceeded 9 million. Famous artists, dramas and troupes gather in Poly Theatres. In terms of its international quality program, the world's top ten orchestras represented by Royal Concertgebouw Orchestra Amsterdam, Berlin Philharmonic Orchestra, and Vienna Philharmonic Orchestra have all appeared on the Poly stage. It has staged José Carreras’s World Farewell Concert and many other world-class performances. Besides, it has successively introduced from Broadway, Disney, London's West End, the classic musicals including "Cat", "Notre Dame de Paris", "Winnie the Pooh", "Ghost", and "Bodyguard" etc. In domestic performances, famous drama directors Lai Shengchuan, Meng Jinghui and Lin Zhaohua have brought a large number of classic drama works such as "A Dream Like A Dream", "Amber" and "A Midsummer Night's Dream" for Poly audience. Yang Liping's dance "Peacock", the National Ballet of China’s "Red Detachment of Women", Beijing People's Art Theatre's drama "Teahouse", "The First Building in the World", Taiyuan Dance Troupe's "Thousand-Hand Kwan-Yin" and other famous masterpieces have made the Poly stage resplendent.
The leading domestic original production base
The company and Dongguan City jointly built China's first original musical base, and has successively launched five original musicals including "The Winter of Three Hairs", "The Piano in A Factory", "Long March", "Nie Xiaoqian and Ning Caichen", "Destruction of Opiumin at Humen" and the original drama "Yinding Bridge", which have toured more than 500 times in Poly theatres. Among them, "The Piano in A Factory" won Wenhua Award for Outstanding Drama, and "Yinding Bridge" received the 7th International Drama Academy Award for Best Actress. Other plays also won a number of awards such as the "Five One Project" in Guangdong Province.
Besides, the company focuses on the collaboration with famous artists, world-class troupes and outstanding dramas, and launches art work characterized by excellent production and good market feedback. In 2017, the company and Armstrong Art Company jointly co-produced and introduced the original English opera "A Dream of Red Mansions” of the San Francisco Opera House, and toured for 6 rounds in China. The project was successfully selected as the key projects in the first round of U.S.-China Social and Cultural Dialogue. By collaborating with Longmashe Corporation, the company introduced the drama "Brotherhood" starred by Wang Gang, Zhang Guoli, and Zhang Tielin. The first-round sell-out showed its immerse popularity, and the drama reaped both social and economic benefits. In 2018, “Madama Butterfly” co-produced by the company and Opera Australia, and “A Little Fantastic Witch” jointly produced by the company and Shiki Theatre Company gained popularity and received high praise for their qualities after touring Poly theatres. Besides, the company launched the Chinese version of the musical "Sound of Music" in collaboration with Sevenages and the children’s drama "I Love Fable" in collaborated with CCTV.
In 2017, the company also participated in the Broadway musical "An American in Paris" London West End Resident Edition. The musical was given a five-star rating by the local mainstream media and its performance was added to 300 rounds. For the first time, Chinese theatre company was included as a co-producer on the list of Western musical producers.
The first-class benchmark of domestic theatre business management industry
The company has accumulated experience in its development and condensed its quality policy of “professionalism, standardization, conglomeration, and internationalization.” From 2013 to 2015, it formulated and issued the first domestic “Theatre Operating Management Regulations” for various performance art levels, and jointly issued with local governments the first “Government Subsidy Industry Standard” in China. Later, it published the “Theatre Operating Management Practice”, proposed the classification standards for the performance level of the troupes, and formulated the first set of domestic theatre operation and management normative documents. While continuously improving the professional level of its own management, the company has promoted "Poly Regulations” to the level of "Industry Standards", and as a result, Poly Theatre Company has become the benchmark for the domestic theatre operation and management industry. In 2002, Beijing Poly Theatre became the first theatre in the country to pass the ISO9001 quality management system certification. After that, all the other Poly theatres passed the quality certification, and the brand value of Poly Theatre Company’s management has been further improved. Since 2016, the company successfully organized the first and the second "Poly Theatre Cup", an employee professional knowledge and job skills competition, in which more than 4,000 people from over 50 theatres across the country have participated, and which has become the largest comprehensive quality display and skill improvement platform in the industry.
The company has been adhering to the talent development strategy by continuously improving its training system and therefore has built its unique talent cultivation mode. This mode features a comprehensive training, which includes management-oriented training courses for its senior management personnel, master classes for various topics, and its key part, the job skills competition for all employees.
The company jointly organized the "Sino-German Theatre Management Senior Talents Training Class" with Shanghai Theatre Academy, German Consulate-General in Shanghai and Free University of Berlin. It has successively held four Master Workshops on Theatre Management Talents with the Central Academy of Drama. In 2018, it signed a cooperation agreement with the Central Academy of Drama to jointly hold an undergraduate program in Theatre Management. It is the first theatre management talent class jointly provided by an enterprise and a higher education institution in China, a big step on improving the systematic talents cultivation.
The cultural ambassador to the world
Poly Theatre Company has been strengthening its collaboration with overseas organizations by giving full play to its advantages. It has established strategic partnerships with overseas institutions such as Ambassador Theatre Group, the Bushnell Performing Arts Center, and Armstrong International Music and Arts Enterprise. Also, it has carried out in-depth collaboration with cultural and education section of consulate in China from France, Poland, Germany, Spain and other countries. Every year, the company collaborates with art tropes in more than 10 countries along the “Belt and Road” to stage 500 performances of nearly 100 national art programs in Poly Theatres. The company successfully held the International Theatre Forum in Qingdao and Zhengzhou, where gathered a group of experts from China, the United States, Britain, Japan, South Korea and other countries. This is the first International Theater Forum sponsored by an enterprise in China, and has broadened Poly's international circle of friends.
In 2018, the company introduced Japanese Matsuyama Ballet’s classic ballet “The White-Haired Girl” to mark the 40th anniversary of signing the Treaty of Peace and Friendship between China and Japan. This is the ballet’s 16th tour in China, a precious chance that continues the “diplomatic relations” on ballet between the two countries.
National leading ticket marketing platform and art education brand of Poly theatres
In 2016, the company incorporated Beijing Poly Ticketing Development Co., Ltd., to develop a ticketing system with independent intellectual property rights. It aims to make the best use of the advantages of national marketing networks and build Poly’s own entertainment and life integrated digital platform, of which annual sales are expected to exceed 10 million. Since 2016, relying on the Poly brand and the Grand Theatre resources, the company has been carrying out art education in the select grand theatre, and set up children's choirs and youth symphony orchestras in Shanghai and other places, among which, the Shanghai Poly Children's Choir won the silver medal at the World Peace Choral Festival in Vienna.